Thursday, 29 July 2010

Have a drink on us...

I’ve received enough promotional fliers and spoken to more than the required amount of salespeople to learn that ‘a free give away’ is more than likely a manipulative offer tied in so many terms and conditions that it would take an entire summer holiday to plough through them. Such has been my experience that I have lost all faith in ‘free’ offers and the brands that offer them.

At a recent networking event we wanted to offer something better than an embossed pen that didn’t come with the dreaded T’s and Cs. What does a completely free gift look like; a gift free of said T’s and C’s and subversive manipulation?

This is what we came up with...

We dressed contact cards in five pound notes and gave them away. Buy a drink, get a kebab, stash it in your wallet; we don’t care what you do, this is a gift to you from us.

And that was that.