Tuesday, 26 January 2010

Green shoots under my toes!

I can’t be the only one out here who’s shaken hands with a satisfied client – only to realise some while later that our concluding handshake could actually have signalled a new beginning.

Since 1990 I’ve been running a successful design company, but during that time a marketing agency has taken root under my feet. It’s grown so steadily & organically out of our design business that it’s only now that I look down that I see I’m standing on a whole new business opportunity. And the fertile ground upon which the business will flourish has, ironically, been shaped by this recession as businesses shrink their marketing departments, reduce overheads & rationalise their marketing spend.

This prospect was brought into focus a couple of years ago when I landed a major re-positioning & product development contract. It was big & it was exciting for my design team to work on – but then we did something different - upon completion, my handshake with the client also gave us the go-ahead to completely re-build their own in-house marketing strategy.

Those of you that know me well will know that I’ve been enthusing about this new way forward for a few months now. And what’s really exciting is that now we’ve spotted this new opportunity it just keeps growing; And although we are already up and running, early next month we are going to formally launch ‘The Flexible Marketing Company’.

Stand by for more exciting news from me and another of my associates: Jo Dickie soon.

Sandra Bullen